Email Marketing & Automation

Email Marketing & Automation

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About Course

Discover how to use email marketing to convert leads into loyal customers. This course teaches you how to build email lists, create effective drip campaigns, write high-performing subject lines, and automate your outreach using tools like Mailchimp, Brevo, and ConvertKit — all backed by real-time examples.

What Will You Learn?

  • Build and grow an email subscriber list ethically
  • Design engaging and mobile-friendly email templates
  • Write effective subject lines to improve open rates
  • Set up automated drip campaigns and personalization
  • Use popular email marketing platforms like Mailchimp & ConvertKit
  • Analyze email performance and optimize for better results

Course Content

Introduction to Email Marketing
Understand how email works in digital marketing and why it’s still one of the best channels for ROI.

List Building Techniques
Learn how to grow your email list with lead magnets, forms, and ethical strategies.

Lead Magnet Creation
Design ebooks, checklists, coupons, and offers to encourage signups.

Email Design Best Practices
Know the difference between text and HTML emails, and how to create mobile-friendly designs.

Email Marketing Tools
Use tools like Mailchimp, ConvertKit, and Brevo to manage your lists and campaigns.

Subject Line Mastery
Learn copywriting tactics to write irresistible subject lines that boost open rates.

Email Sequences & Drip Campaigns
Set up automated series of emails to onboard, engage, and convert leads.

Segmentation & Personalization
Send the right message to the right audience using tags, triggers, and segments.

Email Analytics
Track opens, clicks, bounce rates, and more to measure success and optimize.

Avoiding Spam Triggers
Understand the do’s and don’ts to maintain email deliverability and avoid blacklists.

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