PPC Ads & Google Ads Masterclass

PPC Ads & Google Ads Masterclass

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About Course

Get hands-on experience in running high-performing ad campaigns on Google, Facebook, and Instagram. Learn how to set up search, display, and retargeting ads, optimize budgets, write compelling ad copy, and track conversions — ideal for those who want fast, ROI-driven results in digital marketing.

What Will You Learn?

  • Set up Google Search, Display, and YouTube video ad campaigns
  • Use keyword match types and negative keywords to control ad targeting
  • Create and manage Facebook & Instagram paid campaigns
  • Optimize ad budgets and measure ROI effectively
  • Install and use conversion tracking pixels
  • Write compelling ad copies and design creatives that convert

Course Content

What is PPC & Why It Works
Understand how paid advertising works on Google and Meta, and why it's effective for fast results.

Google Ads Setup
Step-by-step setup of Search and Display Ads including keyword setup, targeting, and ad writing.

Campaign Budgeting & Strategy
Learn how to set realistic budgets and structure campaigns for maximum ROI.

Keyword Match Types
Understand Broad, Phrase, Exact, and Negative keywords to ensure ad precision and relevance.

Meta Ads (Facebook + Instagram)
Set up and run campaigns using Meta Ads Manager, with a focus on audience behavior and targeting.

Retargeting & Lookalike Audiences
Bring back visitors who didn’t convert and find new customers similar to your best ones.

Landing Page Optimization
Discover what makes a landing page convert better — from layout to call-to-action.

Conversion Tracking & Pixel Setup
Track every click, lead, and sale using Facebook Pixel and Google Tag Manager.

A/B Testing Ads
Run experiments on creatives, headlines, and placements to find what works best.

Copywriting for Ads
Write powerful, attention-grabbing headlines and descriptions that convert.

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